AI sales coaching for car washes
Rook puts AI cameras and mics at your pay stations to hear every membership pitch, grade it against an expert sales playbook tailored to your brand, and coach every attendant after every car — so your conversion climbs without a manager lifting a finger.
The real Rook dashboard. Your lanes, your locations, updated after every car.
From an early Rook deployment at a U.S. express wash. Results vary by site and traffic.
The leak
Every car is a shot at an unlimited membership. But managers can't stand at the lane all day, most pitches happen with nobody listening, and bad habits go uncoached. A point or two of conversion walks off your lot every single shift.
How Rook works
Three steps, fully automated. You plug it in once; Rook does the rest after every car.
Rook's camera + mic kit (included) detects when a customer pulls up and your attendant starts talking, then records just that pitch — speech-triggered, never constant recording.
AI transcribes the pitch, identifies the attendant by voice, and scores it against an expert rubric tailored to your company's standards and brand — not generic AI advice.
Each rep gets a specific 'say this next time' note, plus daily drills, streaks, and a live leaderboard in their phone app — so the habit actually sticks.
Capture & grading
Rook scores each pitch against your rubric and pins a personalized note to the exact moment momentum was lost — so coaching is specific enough to actually use, and nobody has to relisten to a single recording.
Not generic AI
Rook doesn't grade against generic training data. We bring an expert sales rubric and coaching framework, then tailor it to your company's standards, offers, and language — so every attendant is coached to sell your membership the way you want it sold.
Vehicle counting
Rook counts every vehicle at the lane and ties it to whether a pitch actually happened — so "pitch rate" stops being a guess. See exactly how many cars went un-pitched, and what that's costing you in memberships, no clipboard required.
The attendant app
Every attendant gets a phone app with daily drills, an AI role-play partner, streaks, levels, and a live leaderboard. It turns "sell more memberships" into a game they want to play — which is exactly why conversion climbs.
Reporting
Leaderboards, top objections per attendant, best lines, and coaching focus areas — drill into any pitch with audio and transcript in seconds.
| Attendant | Pitches | Offer rate | Avg |
|---|---|---|---|
| Kendra Robertson | 74 | 88% | 82 |
| Marcus Lee | 61 | 71% | 66 |
| Jess Park | 52 | 54% | 48 |
Your numbers
Plug in your traffic and average plan price. This is what a 3-point conversion lift adds to your recurring revenue.
Simple pricing
Cameras + mics and setup included, up to 2 lanes. Save 20% paying annually.
FAQ
A 20-minute demo on your own lanes. See exactly what it's worth before you commit.
