The platform
One question drives every feature in Rook: what should this attendant say differently next time to close one more unlimited plan? Here's how it gets there — automatically.
An on-site bridge listens at the sales lane — speech-triggered with pre/post-roll. No constant surveillance, no uploads.
Counts every car at the lane and links it to whether a pitch happened, so pitch rate is measured, not guessed.
Loudness normalization, denoise, and silence trimming keep transcription sharp even on noisy outdoor cameras.
Attendants enroll a short voice sample; pitches auto-assign to the right person.
Low-confidence matches and odd clips land in a tidy queue with one-tap assign or dismiss-with-reason.
Every transcript edit, score override, and reassignment is logged with who and before/after.
Define what a good pitch means — add criteria, set weights, version and activate. No code.
Your opening, qualifying questions, value framing, and objection responses, all editable in the UI.
Rook matches each customer objection to your preferred phrasing and tells the attendant exactly what to say.
Daily / weekly / monthly KPIs: vehicles, pitch rate, high-intent count, memberships sold, member rate.
Offer rate, close rate, top objections struggled with, best & worst examples, next-shift focus.
Leaderboards and benchmarking across every site, with per-location settings overrides.
Rook ships purpose-built lane cameras with attached microphones. Mount them at the pay station and we calibrate everything remotely.
A small appliance does detection locally; only short clips leave the building.
Managed remotely. It keeps working and improving without anyone touching it.
Company → locations → attendants with role-based access for owners, managers, and staff.
Encrypted storage with signed, time-limited media links. Recordings age out automatically — nothing is public or permanent.
From a single wash to a thousand lanes on the same platform.
We'll walk you through the whole platform with real car-wash pitches.
